Asked to identify which type of content offers the highest growth potential for their industry over the next five years, the greatest number of respondents â€”
- 53 percent â€” cited short-form video, followed by
- videogames (13 percent),
- full-length film (11 percent)
- music, (11 percent),
- consumer publishing (9 percent) and
- business publishing (4 percent).
Numbered bullets added by me because I like lists. Lists are simple. But back to the topic – this is a very interesting list indicating what is already very apparent. Video, short form, is the future. Bring on the class clowns!
The video at right? Just a cool consumer generated video tribute to smilemaker that I like.