72% of Second Lifers Disappointed with Brands in SL

Via gigaom, this report on Second Life and Brands from the Brand Science Institute:

… increasing numbers of brand manufacturers are planning and opening their own sites, branches and showrooms in the Second Life Community. In a survey of 200 participants conducted by the agency Komjuniti, Second Life users (‘avatars’) were questioned about their perceptions, their satisfaction with the products on offer and the brand content in the online community.

The first thing to stand out is that 72% of respondents expressed themselves as being disappointed with the activities of the companies in Second Life.

Emphasis added.