The GE Equation: “What we can imagine, we can make happen”


  The GE equation 
  Originally uploaded by eschipul.

"What we can imagine, we can make happen" – GE Equation

Working on our vision and values statements. Well, I side with Jack Welch that I am accountable for the vision and the team must generate the values. And they did. And they are awesome!

So awesome in fact, that I now need to be sure the vision statement is big enough to handle the scope of what we are doing. Only time will tell.

The photo is from the American Advertising Federation Annual Conference last year. It is the GE Equation. Click through to all sizes to see the whole formula. I apologize for the resolution, but content is there.