Apophenia has an interesting write up on Facebook’s gifting features.
Gifts are part of status play. As such, there are critical elements
about gift giving that must be taken into consideration. For example,
it’s critical to know who gifted who first. You need to know this
because it showcases consideration. Look closely at comments on MySpace
and you’ll see that timing matters
People want gifts. And they want to give gifts. Comments (or messages
on the wall) are a form of gifting and every day, teens and
20-somethings log in hoping that someone left a loving comment. (And
all the older folks cling to their Crackberries with the same hope.)
It’s very depressing to log in and get no love.