Trends for 2007 and Beyond

The few days I have been asking people "what major trends do you see?" The responses have been some good and some bad. They include the list below. The list is from listening and the links are from after-the-fact googling of the concepts. And this is in no way scientific. Here is the beginning of the list:

  1. The importance of self expression. Advertising and technology that encourages self expression will succeed. So it isn’t user-generated-content. Rather it is helping people express themselves. Myspace is a good example of this. (this was from the IABC luncheon today)
  2. The decline in classified advertising revenue for newspapers. First craigs list and now khou offering free ads. The tv station won’t matter long term, but craig’s list is the real deal.
  3. The spoiled youth will hit reality. When? How? We don’t know.
  4. Games and gaming. Kids love video games. Will they ever readjust to earning a living? Unknown.
  5. Newspapers standardizing on the new format like the Chronicle did a long time ago. And like the WSJ did in January.
  6. Citizen Journalist Corruption. And Citizen Journalist Entrepreneurship.
  7. Second life and virtual worlds. This one is saturated, but it must be on the list. Still, I am already getting sick of hearing about it.

And two on politics:

  1. Everyone loves Obama. Republicans too. This will be interesting (and volatile).
  2. Health care. Hillary Clinton, a democrat, proposed changes and got pilloried. Meanwhile Schwarzenegger, a republican, proposes state funded health care? I’m confused.

There are certainly more. I’ll add those as I recall and review notes.

Flixster Forces People on Weekly Email “by default”?

I received a link to take a movie quiz on from a friend. Which takes you to a login page that reads:

By default,
Flixster will send you a weekly update on new movies and the occasional site
announcement. You can unsubscribe at any time.

So they are *by default adding me to a mailing list*?  And then *forcing me to later unsubscribe*. This is bad netiquette. It’s like a cop arresting you first and then asking what happened later. An assumption of guilt. Why?

The second issue with this is in a world of cats and dogs, micro-conversions such as clicking a checkbox to add yourself to a newsletter is a good thing. It is a conscious choice by the consumer to interact with your brand. Yes you won’t force as many people into your mailing list. But you will be doing the right thing. And making a better brand impression.