Second Life and Public Relations


  day 5_014 
  Originally uploaded by RubyJi.

Second Life seems to be all over my bloglines feeds lately.

Second Life is a virtual world where you become an avatar of your choosing and virtually/physically interact. While it looks like tremendous fun, I have been quite busy with first life and have yet to sign up for SL.

The fact that companies like Electric Sheep are making a living building virtual islands and virtual buildings for major brands makes this noteworthy. It does have a certain bubble feel.

It should be noted that mainstream media reporters are not excited about having to login to a virtual world to view your product announcement.

The photo is from RubyJ and shows very real topics being discussed. That is cool.