Great PR Promotion for Element 21 Golf

Creativity at its best:

Cosmonaut to tee up for monster orbital golf shot

CAPE CANAVERAL, Florida (Reuters) – Never mind that he has played
golf only twice in his life. Next week the Russian flight engineer
aboard the International Space Station will hit a drive that even Tiger
Woods couldn’t match.

Cosmonaut Mikhail Tyurin plans to begin a
spacewalk set for Wednesday evening by knocking a lightweight golf ball
off a tee placed on the top of the Russian docking port.

…Club maker Element 21 Golf Co. of Toronto is paying the Russians an
undisclosed amount for Tyurin’s time, which included plenty of practice
swings aboard the space station.

And on their site they have "golf in space".

On the flip side – Element 21 really needs a Title tag on their web page. But that is another not so newsworthy story.