This was a question that came up with a client so I wanted to cross post for those new to PPC (pay per click) advertising.
There are three major players in the Pay-Per-Click Advertising World. They are clearly divided into religious camps on where the ads get served meaning you pretty much have to set up three different configurations to run a broad online PPC campaign. The providers are:
- Google Adwords. The big one.
- Yahoo just announced Panama, which is a next generation of their purchase of Overture a year or two ago. The main site for Yahoo ad serving is
- MSN adCenter is the most advanced Search Advertising Platform but display is limited to Microsoft properties primarily. This one has the best visuals and statistics but a limited distribution network.
If you want to dive in a great place to start is the blog at searchenginewatch. Or just sign up and test them! Hey, it’s only money…