A few notes from ATS #54 – The New Marketing Podcast – Part 2 of the Podshow Interview after partially catching up on my last flight. Ron Bloom, CEO of Podshow, in particular is a sound-byte machine expressing things in a way worthy of repeating. So here is some repetition!
"A person is represented online by the kind of content you keep." (which includes) "relationships, recommendations, and reliability over time." – Ron Bloom
"to enter the Internet with one voice could be a bad approach" – Ron Bloom
(example) "one brand with over 100 voices"
"Rather than teach an entire society a new behavior, take advantage of an entirely new behavior in society. … That is what brand marketers are missing." – Ron Bloom
The flip side of this coin is that I just got back to Houston from a
talk with IABC Orlando, being a guest lecturer in a marketing class at
Mays School of Biz at Texas A&M and then addressing a group of student leaders. Of these
folks, almost none use RSS, two or three are bloggers, none have heard
of bloglines, etc out of a total of over 100 very sharp educated people.
In other words, I almost have to wonder about the relevance of what
we are doing as a business? Sure everyone knows myspace and facebook,
but primarily through the media. The mass of society appears to be out
of sync; or more likely the alpha-geeks are out of sync with them. I am
still thinking about this, but after a long week this is a frustrating