I posted on rebekka, the top photographer on flickr, a while back. While still a student, she has been able to monetize her skills and exposure and now is picking up paid photo gigs. Like this one for Toyota Prius (right).
Sometimes the way to monetize exposure through social software communities is the old fashioned way – get a job.
Congrats on a great campaign for Toyota!
I’d also like to point out something from reading the comments. HUNDREDS comment on rebekka’s photos. My point is that while she is an artist, and this ad is artistic, it is also commercial.
And the community on flickr is excited for her. They are supportive. This is worth noting first in how Rebekka presents the work (meaning the ethos of her posts). And secondarily in the fact that commercial brands ARE ok if done artistically and in agreement with the unwritten rules of a given site.
It also looks like Toyota is running the advertisements just regionally. Not sure I agree with them on that one. I’d at least run them in major markets in the US with a strong creative focus like NYC, LA and San Fran.