VALS Framework for Innovators

At the office we continue to spend a lot of time talking about audiences and publics, as well as persona definition. I have posted on those previously.

One new discovery for me at least was the VALS framework from SRI Consulting Business Intelligence. The visual at the right is how they divide up the eight vals types. Visit the SRIC site for more information.

On a slightly different topic – I really like the simplicity of PRSA’s definition of public relations. It goes like this:

"Public relations helps an organization and its publics adapt mutually to each other."