Target’s PR Disaster Picking on the Little Guy

OK, who handles PR for Target? This public relations train wreck was linked to me by Tim and Jason both after some discussion at Netsquared last night.

Blind Advocate’s Suit Against Target Allowed to Proceed
Group Seeks Right to Sue Retailers Over Website Accessibility
By Mya Frazier

COLUMBUS, Ohio (AdAge.com) — Retailers may soon need to ensure their virtual stores are as accessible to the blind as their physical stores are to wheelchair users.

A lawsuit against Target Stores making its way through a federal court in California has laid the groundwork that gives the blind the right to sue a retailer if its website is not accessible.

this quote from the article says it best

"We felt we had no choice but to bring this lawsuit," Mr. Paré said.
"They argued the law doesn’t say they have to, but that has nothing to
do with whether they should.
Target had billions in profits last year.
They can afford to do this."

For those readers who aren’t technical let me be clear. What Target is
being asked to do is 1) easy and 2) reasonable from a technical
perspective. ALT tags? They are going to the mat against the blind over
ALT tags? Please.