Today’s HBJ notice had an article about eLinear Solutions going out of business. The name eLinear sounded familiar so I went to their site to refresh my mind on what they do. This is the opening paragraph from the eLinear homepage:
Linear Solutions is a network-related technology solutions provider of
comprehensive, integrated security, IP telephony, and network & storage
solutions. By striving to bring additional value to each of our clients with
each project completed, eLinear brings a market-driven, entrepreneurial
approach to traditional technology services businesses, while providing single
Marketing needs to take some responsibility for their challenges.
Speak clearly and people might buy from you. Confusion is bad.
Clarity is good. Confusion is an invitation to sales disasters. I am
not saying they failed because of their web site. I am saying that it
sure didn’t help them.