A question I recently heard was "Where is the Internet going?" My two cents? At least
for communicators I believe it is going towards two major themes.
- First LISTEN and then;
- distribute authoring to the people.
Let’s talk about what the Internet is not. It is not currently a true conversation. Oh I know all about the manifesto
and have said myself numerous times that it is "conversational". There
is a conversation going on; yet it it is not equidistant to all people.
Calling the Internet a conversation is similar to saying that everyone participated in Andy Warhol’s factory. Or the original rat pack.
Some participated. Some led. Yet for the most part it was voyeurism
pure and simple for the mass majority. Despite the change in mediums we
still see the minority participating in the conversation and the elite
minority leading it. The majority watches from the sidelines.
I am not suggesting the leading minority is subjugating anyone. It is simply that people are shy and stepping up to a global conversation is damn hard.