I tried to explain that last post on the PR Disaster forming for Target (TGT) about refusing to make their site accessible. I had difficulty because had to use geek speak. So in an effort to explain in English I ran some accessibility tests on the target site. It is not all bad news, just mostly bad news for target.
The way a screen reader works is it converts a web site to text and then reads it out loud to the person. So this first image (below) was created with the Fangs emulator and shows the words that would be read out loud. (Note – Fangs is not a screen reader, it is a free emulator used by developers). Anyway, see all of those "Link" and "Bullet" words? Those are links that are images that do not have ALT tags. That is bad. And it is easy to fix. Would you want to have a computer say "link bullet link bullet link bullet" to you over and over? Of course not.
Continue reading “Target’s Accessibility – Not All Bad, Just Mostly Bad”