I have been studying video formats and standards lately (yes, part of my job). I like knowing the standards. We all do. Example:
Q: "I want a portable music player. What should I buy?"
That simple. That is what positioning and branding is about. So, to break down the specifics:
Q: "I want the best HD system available. What should I buy?"
A: "1080 Progressive Scan."
OK, the second example doesn’t have a brand name. But just knowing that 1080p is the "one", that is helpful to me. Same for the folks at the xBox 360 who now support 1080p. Yea!