eLinear Marketing Speak Obfuscates Unknown

Today’s HBJ notice had an article about eLinear Solutions going out of business. The name eLinear sounded familiar so I went to their site to refresh my mind on what they do. This is the opening paragraph from the eLinear homepage:

Linear Solutions is a network-related technology solutions provider of
comprehensive, integrated security, IP telephony, and network & storage
solutions. By striving to bring additional value to each of our clients with
each project completed, eLinear brings a market-driven, entrepreneurial
approach to traditional technology services businesses, while providing single
provider accountability.

Marketing needs to take some responsibility for their challenges.

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