Smirnoff – Raw Tea in the parlor makes the ladies holler

Via this post on qViews first an excerpt and then the video from Smirnoff about a Tea Partay

Smirnoff has a new viral video
out on YouTube, but that’s not so unusual. However, a creative director
from Smirnoff’s ad agency, Kevin Roddy, said something really
interesting. He says that brands need to stop being advertisers and
become tools
.

um… emphasis added. Visit the post for more meaningful quotes or just watch the video.