Smirnoff – Raw Tea in the parlor makes the ladies holler

Via this post on qViews first an excerpt and then the video from Smirnoff about a Tea Partay

Smirnoff has a new viral video
out on YouTube, but that’s not so unusual. However, a creative director
from Smirnoff’s ad agency, Kevin Roddy, said something really
interesting. He says that brands need to stop being advertisers and
become tools

um… emphasis added. Visit the post for more meaningful quotes or just watch the video.