From a PR perspective, you should be as lucky as Tuscan Milk

Sometimes the key to good public relations is freaking luck. Such is the case for Tuscan Milk. From the NYT article:

“One word of caution — milk, even when frozen into a baseball-bat
shape, is nigh worthless as a baseball bat, merely shattering into
cloudy fragments at the first strike of a baseball.”

OK, that is just funny. Now go buy some Tuscan Milk on Amazon. And of course boingBoing was the amplifier.