Supply Side Versus Demand Side for Online Advertising

Recently I read a comment about someone "recognizing the need for more online advertising inventory." Huh? Is the market demanding MORE places to advertise? It just didn’t sound plausible. I am apparently not the only one who feels this way. From Micropersuasion.

I still contend that there is far more ad inventory on Web 2.00 sites than there are advertisers willing to buy it up.

More on the Steve’s blog… Or try selling some banners on a CPM model and let me know how that works for you…