Marketing is More than Flipping Over Backwards

Frisbee Dog
Originally uploaded by eschipul.

I love this picture from the AKC World Series in Houston last weekend. This dog was amazing. Mainly in the relationship between the dog and the trainer. And yet this post is not about dogs.

Specifically I’d like to give props to HorsePigCow for two huge posts recently on marketing. Given I am working on internal training on persuasion architecture they both resonated with me.

The first marketing post is on Nash’s theory. The visual on the site is amazing – cleavage is compelling for everyone after all – but the money quote for me is:

… the brunettes represent the niche markets – the under-served,
underrepresented sectors that may not be as ‘big’ but have needs, too.

every client and company I’ve ever worked with has ached to reach the
“blonde”, but I continue to advise them to pay attention to the
brunette (and redhead and all the other variations of hair colour). The long tail is chunky and has more possibilities than anyone can imagine.

If that seems out of context please read the original post   with visuals.

The second Tara post to highlight was more recent.

In the It’s Not Us vs. Them post Tara posits two real life cases where marketing off the rails has been the source of much pain. Or at a minimum the source of lost opportunities for mankind as a whole. From case study 1:

Totally awesome app, but for some reason, nobody is using it. Could it
be the privacy issues? Could it be the interface? Does the desktop
client eat up virtual memory on some machines? Is it only really a
gimmick? Is there a member of the community who is making other members

Brilliant engineer may not even ask these
questions because s/he is too busy hacking and hasn’t the first clue
how to open up those lines of communication. Product is shelved.

Again, I am the parrot here, so all I can do is strongly encourage reading the original post.

As for me, what turned the corner in a personal way was first reading Atlas Shrugged and years later reading My Life in Advertising. No Logo was also huge. Reading is power.

So while I still find the term Pinko Marketing upsetting (showing my age I guess) I freakin love the original thoughts from Tara. Please, do not stop. Not that you would… just sayin.