Eclipse Aviation E500 Passes FAA Hurdle

This is one of those things that seems small on CNN, but will alter the economics of business. Eclipse Aviation’s E500, a couple years late if my memory is correct, has passed the next level of FAA certification. It is the leader in a new category of very-ligh-jets.

Old jets 1m used. New very light jets – 500k new – ish.

They may not get to that price initially, but any time you see an advance in technology that reduces costs by 50% you have to pay attention. Expect Boing to buy out Eclipse in a few months. Just kidding….

See also The World is Flat and for the historians there was the original MegaTrends.

The color of money, power, life, death, spring…

  Tag Graph: The Color Of…. 
  Originally uploaded by jbum.

Flickr user jbum has an image of saturated and unsaturated samples of photos with varying tags. OK, in English he looked at pictures that were tagged different things. And then found the average color.

From his notes on the tag color graph photo:

"For each keyword in this picture, I downloaded all the matching thumbnails, up to a maximum of 1000 images, and averaged the colors, using a script.

The left side of each stripe is the resulting color.

The right side of each stripe is the same color, with the saturation cranked up.

Now, I must admit, when I began this experiment, I was really hoping for a more obvious result: money = green, spring = green, sex = pink, winter = white, death = black. Something like that… Right?

No such luck. Reality, as always, rudely intrudes."

From the comments, also worth looking at is The Color of Palo Alto art project.

Metaphor Elicitation Techniques – Rereading Zaltman

Several years ago I read How Customers Think. Rereading it now and I find Gerald Zaltman is full of marketing insights. Yet the next action step is vague. It is difficult to put into practice without professional help. In an effort to make it actionable on a budget, here is an actionable synopsis.

A few of the core themes of the book are (and my apologies to the author if I don’t get this right).

  1. 95 percent of all cognition occurs in the subconscious mind (link to interview)
  2. verify stated belief against actual behavior
  3. measure latency response for thoughts and/or bias (also a theme in the Tipping Point)
  4. metaphors tap into thought stored as images as well as imagination
  5. from metaphors you can develop concensus maps from a small sample size (12 to 30 people!)
  6. one-on-one interviews are superior to focus groups
  7. research participants are asked to gather 8 to 10 pictures that reflect their thoughts or feelings on a subject *before* the interview

Continue reading “Metaphor Elicitation Techniques – Rereading Zaltman”

The Book in Full Post – an ENTIRE book Creative Commons?

I am biased, Rachel is my wife and I absolutely love her writing style. Always have. And she wrote a fiction book that was agreed to be published by several self publishing enterprises. That may still happen but in the meantime she is stirring up something a bit different.

A few weeks ago Rachel published the entire book, the whole Enchilada, by creative commons. Forty Two Blue in full! from Rachel’s post.

And here it is. The book. In full.

I’m posting under a Creative Commons license
that says basically — you can read it, you can copy it, you can
manipulate it, you can do anything to the creative you want as long as
you 1. give me a little credit for getting the ball rolling 2. not sell
anything you produce and 3. grant the same Creative Commons licensing
to anything you create. In fact, I would love to see someone take this
story and do something fun or creative with it!

Download fortytwo_blue_rachel_schipul.pdf

Enjoy. And thanks for reading…

If you read the book or enjoy it, please DO let me know!

Marketing is More than Flipping Over Backwards

Frisbee Dog
Originally uploaded by eschipul.

I love this picture from the AKC World Series in Houston last weekend. This dog was amazing. Mainly in the relationship between the dog and the trainer. And yet this post is not about dogs.

Specifically I’d like to give props to HorsePigCow for two huge posts recently on marketing. Given I am working on internal training on persuasion architecture they both resonated with me.

The first marketing post is on Nash’s theory. The visual on the site is amazing – cleavage is compelling for everyone after all – but the money quote for me is:

… the brunettes represent the niche markets – the under-served,
underrepresented sectors that may not be as ‘big’ but have needs, too.

every client and company I’ve ever worked with has ached to reach the
“blonde”, but I continue to advise them to pay attention to the
brunette (and redhead and all the other variations of hair colour). The long tail is chunky and has more possibilities than anyone can imagine.

If that seems out of context please read the original post   with visuals.

The second Tara post to highlight was more recent.

Continue reading “Marketing is More than Flipping Over Backwards”

Hezbollah and Freakonomics Observations

Watching Anderson Coooper on CNN tonight on the war between Israel and Hezbollah in southern Lebanon. This particular segment was on a tour of the war zone for the cameras led by Hezbollah. In particular Anderson mentioned "volunteers on scooters" who told them where they could, and could not, point their cameras.

Think about that. Volunteers? On scooters in southern Lebanon? During a war? WFT? So why?

Which made me think of the (again, different animals, just similar economics) section in Freakonomics on Crack Dealers. The premise was it was a pyramid. You participate at the lower levels for a shot at the top. A shot at the big time. A shot at the NBA. A shot at five houses and "the life" if you win the reality television show.

In fact those at the top were obligated to live the life or those at the lower levels lost incentive to compete. A competitive pyramid. McDonalds pays more than the lower level crack dealer makes. And entry level positions actually PAY to be guardians. Why would you PAY to be a thug with the greatest chance of being arrested and the lowest income level, or even a negative income level to participate? That is the part of Freakonomics that twists reality by explaining economic reality with no alternatives.

The economics are known. Create an alternative. You don’t have to agree or disagree, but I do suggest reading Freakonomics before commenting.

Cable News Vierweship Compared to Brookers NUMA Fan Video

I was meeting with Elaine Krause yesterday and the subject of video on the web came up. And relative media influence. I mentioned that Brookers, who I posted about previously, had more viewership that some cable stations. So here are the numbers.

Brookers Crazed Numa Fan Video Views:
2,341,968 (as of July 22, 2006)
Prime Time Cable News Median Audience 20052,600,000

Also note that the cable news median audience number is from ALL networks.

I still like the My united states of…WHATEVA !!! video best.

AdAge 2005 Top 200 Brands List by US Ad Spending Released

AdAge released their Megabrands list for 2005. It ranks advertisers by US Ad Spending. The full brand report is here.

What I would like to see is a cross reference showing public relations spending versus advertising spending for those monsters. When you are spending 1.7 Billion though, well I guess you can do whatever and get results.

From the AAF Smartbrief:

Report: Top 200 brands
Cingular and Sprint spent a combined $4 billion on media last year, placing the
telecom giants respectively in the top three slots of Advertising Age’s “Top 200
Megabrands for 2005” list. As a whole, the Top 200 last year spent $49.14
billion in 18 media, representing about a third of the $148.29 billion measured
ad market, according to TNS Media Intelligence.    Advertising
(free registration)

The Cat’s Meow on Persuasion Architecture

I just finished reading Waiting for your Cat to Bark? in great depth. This means reading, underlining, circling, highlighting, abusing the book while tricking the mind into comprehension. To really grasp something takes work, and luckily it usually boils down to something simple. Like these three questions from pg 54 and pg 137 of Cat:

  1. Who are we trying to persuade to take action?
  2. What is the action we want someone to take?
  3. What does that person need in order to feel confident taking that action?

The other heavy metal that I took away from the book is similarly simple:

  1. Everyone online acts like an introvert

Continue reading “The Cat’s Meow on Persuasion Architecture”

Education Ego Tension and Boundaries

The money quote on modern education:

… a small group of us came to the
realization that schools need to start serving the tension between
ego-centered, personalized, individualistic society and globalized
society. There used to be scales – people would be part of local
communities, broader communities, nation-states, etc. Networked society
is altering the relationships between people and communities are
suffering because of the lack of cohesion, social norms, etc. When we
think about education (especially when we talk about its role in
relation to civic life), we need to stop damning technology and start
engaging with the shifts that have occurred in the architecture of

This is the first time I felt challenged to look at education from an ego-centered tension between personalized and globalized society. Interesting.

Of course the problem may be, not sure, buy may be serving tension between areas implies an awareness of the boundaries. And that isn’t easy.

On a related note, be sure to read CAE’s posts on the attention economy and organizations.

Aquarium Train Photo Featured on Houstonist

  Aquarium Train 
  Originally uploaded by eschipul.

Blatant self promotion warning –> Yea! One of my photos in the flickr set for houstonist was featured as their photo of the day. Thanks Matt. The link to the Houstonist post is here.

The Houston Aquarium is not like other aquariums. It is an event destination with lights, trains, ferris wheels, meeting rooms and of course fish. And sharks. And of a neon train that runs and night. And… well it is just Houston.

And Rocketboom is back.

txtDrop Issues Reasonable Privacy Policy

Yea – a privacy policy from txtDrop.

TxtDrop is a new web-to-sms widget. A small html form you can add to your site, your myspace profile, your OiH  directory listing or whatever. The form allows a visitor to send you an SMS message (SMS = texting) for faster response.  Not the be-all, but another method of serving the visitor on their terms.

I first heard about txtDrop by seeing this post on TechCrunch. But I could not recommend it to anyone until I figured out the privacy and security concerns. The same reason I still won’t use Riya. We don’t want everyone sending us spam txt in the middle of a movie. Or selling it to someone offering great rates on mortgages.

The good news is Nate responded to my email this morning. txtDrop just issued a privacy policy that is completely reasonable by my reading of it. It sounds fair to both the company and to the user.

Continue reading “txtDrop Issues Reasonable Privacy Policy”

You Have a Choice in Wired – Apple or Dell at Twice the Price

It is so easy to pick on advertising. But sometimes it just has to be said.

Silly advertising usually leads to silly financial results for the companies. Which usually leads to a bad stock price and layoffs – which are bad. Please compare the two advertisements from this month’s wired magazine. Apple first, then Dell. I merged them into one image. Which one would you buy?

Price matters. Twice the price for a desktop with one processor?

I can hear the consultant at Dell now. "the 80/20 rule. we make most of our profit at gamers. this is Wired magazine. Lots of geeks with money. Let’s pitch them a single processor PC for $3170 and call it a "workstation." They won’t notice the dual processor Apples earlier in the magazine. At half the price. That also run Windows. Nah, they won’t notice that."

On the plus side the Dell advertisement does have direct marketing response vehicles. Phone numbers. URLs. Definitely a better direct marketing advertisement. But the price disparity is so radically large that I don’t see it persuading me. Or a gamer. Why would you?

Everyone Needs a hug and the Ethics of Persuasive Technologies

Via Dina – this post highlights how a simple change in design radically changes behavior. Adding the default text to a form of "Everyone needs a hug" reduced flame comments.

That same post led me to this captology notebook article on the ethics of persuasion. From the article introduction:

Why pay special attention to computerized persuasive technologies?
The chief reason is that while non-computerized technologies can
certainly be persuasive, only rarely can they stand on their own . A
television with no infomercial to display will not convince you to buy
new cutlery. A whip without someone to wield it will cow no slave into
obedience. Even a carpool lane requires enforcement.

What makes computerized persuasive technologies more interesting
than these examples is that they can persuade independently.
Computerized persuasive technologies are also dynamic, changing in
response to different users and their inputs. They allow
persuasion "and the persuasive experience" to be simultaneously
mass-manufactured and user-specific. For instance, a wristwatch that
encourages you to keep running by congratulating you on the specific
number of calories you have burned is completely self-contained. This
leads to questions of agency: do you blame the wristwatch if a runner
suffers a heart attack trying to achieve a certain pulse?

Read the full article on ethics of persuasion here:

The topic of ethics of persuasion is very germane for us right now as we focus on persuasion architecture as a company. Looking forward to bringing this up at this month’s IABC luncheon!

Supply Side Versus Demand Side for Online Advertising

Recently I read a comment about someone "recognizing the need for more online advertising inventory." Huh? Is the market demanding MORE places to advertise? It just didn’t sound plausible. I am apparently not the only one who feels this way. From Micropersuasion.

I still contend that there is far more ad inventory on Web 2.00 sites than there are advertisers willing to buy it up.

More on the Steve’s blog… Or try selling some banners on a CPM model and let me know how that works for you…