Mark Cuban is a Real-Time Marketing Genius

This is something that if a PR person told you to say, you should say no. But Cuban can somehow get away with it. That’s it; I want the Mavs to win!

And if your friends arent basketball fans, get them fired up why they should be. If they arent sure which team to root
for.

Look for the team that holds their hands over their hearts during the National Anthem.

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(emphasis added.)