Kiptronic Podcasting Representation?

Someone just linked me Kiptronic along with a question. Apparently Kiptronic handles podcast advertising. This matters because most talent for podcasts isn’t really all that focused on selling ad space. And if they do sell advertising, who is going to do the production of the "bumpers" at the front and/or back of the show? Hence the need for a third party to handle advertising.

I do like the stated policies via faq which seem fair to the content producers.

2. Do I have to give up any ownership rights to my podcast, or sign a long-term contract?

  Never. Ever.

Please note, I have not had any experience directly or through a client with these folks. If anyone has had any experience with Kiptronic or can recommend a better podcast monetization strategy (without selling your soul) please DO let me know. I have a client asking about it.