Refresh Houston Presentation on CAPs and PFIF

Next Tuesday Refresh Houston will be meeting and I get to be the speaker. yea! OK, seriously, this is a more technical audience and I wanted to cover two technologies that are very important for the future. Kelsey indulged me so I wanted to review CAPs and PFIF (links below). 

Refresh Houston meeting – Are you ready for online emergency communications?  Ed Schipul talks PFIF, CAP and more on Tue 27-Jun-06 6:00 PM

Come and discuss why being pro-active in emergency communication
preparation is so vital to our community. How can we as technology
creators and advocates help before it is too late?

Protocols like CAP (Common Alerting Protocol) and PFIF (People Finder
Information Format)

enable existing sites and applications to achieve great things in
emergency response. With a little bit of planning, we can program to
these standards, as we do RSS, and enable our users to be comfortable
with and use them smoothly BEFORE a crisis hits.

What are your
ideas?  What have you been working on in this arena?  Join in this
frank discussion on how we can all pitch in and improve the lives of
millions through technology and a little forethought.

A shout out to David Guilhufe of Civic CRM who introduced me to PFIF through

Cost-Per-Action Advertising for Survey Promotion?

I am reading a book on conducting surveys, so surveys are on the brain. Talking to Susan Saurage at the AAF conference last week may have contributed to my current mind set. So when I saw this post:

Google Launches ValueClick Killer
The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis.

My first thought was – sure you could use that for affiliate marketing, but Cost-Per-Action would also be a great low cost way to drive completed surveys. I like the microwork concept from mturk but that is such a small subset of people. PPC for surveys is problematic because most people do NOT want to take a survey when seeking something. They want to find something at that point.
But I believe an image marketing type ad soliciting survey completion without any direct compensation to the respondent might produce a balanced result. File this under "to be tested."

The picture? That has nothing to do with this post. It is just the most ridiculous advertising I have seen lately. And a terrible brand name; how can you differentiate "nutrition on sale"? Uuuugh. Maybe they need some cost per action advertising. <grin>