Boundaries and Social Networks

Define organization borders by actors, relationships and activities.

Steve Rubel has a post on borders being harder to define. In the context of his post it is more on marketing and communication a la Cluetrain. And it reminded me that boundaries are also very hard to define in organizations. From the book Organizations, boundaries are typically determined one of three ways. (pg 187 – bullets are paraphrased)

  1. by actors – focusing on the individual as the defining element
  2. by social relations – focusing on the relationship between individuals you define an organization. Understand the relations between people and you understand the boundary
  3. by nature of the activities performed – the same individual acts differently across organizational borders

and the author, W. Richard Scott, continues:

A focus on relationships or activities emphasizes behavioral criteria for defining the limits of organizations. Since both interactions and activities require time and space, two useful indicators of significant boundaries are an organization’s spatial barriers and their guardians (e.g. fences, walls, doors, guards, receptionists) and their temporal systems (e.g. working hours and activity schedules) it creates to contain them.
    – Organizations, pg 188

Surely that section would have to be rewritten with the advent of blogs and myspace. How do you define borders in a world without guardians or temporal systems? One more reason that while it is important to study history, not everything applies directly.

Thanks for making us think Steve.

Kiptronic Podcasting Representation?

Someone just linked me Kiptronic along with a question. Apparently Kiptronic handles podcast advertising. This matters because most talent for podcasts isn’t really all that focused on selling ad space. And if they do sell advertising, who is going to do the production of the "bumpers" at the front and/or back of the show? Hence the need for a third party to handle advertising.

I do like the stated policies via faq which seem fair to the content producers.

2. Do I have to give up any ownership rights to my podcast, or sign a long-term contract?

  Never. Ever.

Please note, I have not had any experience directly or through a client with these folks. If anyone has had any experience with Kiptronic or can recommend a better podcast monetization strategy (without selling your soul) please DO let me know. I have a client asking about it.