HitTail – Web Analytics from a PR Firm?

Via Marketing Shift a PR agency has created an SEO “long tail” optimization tool. From the Marketing Shift post:

A free program organizes “long tail” data about how people found your
site through natural search and suggests keywords to use for search
engine optimization.

and

PR Firm Connors Communications, which wrote the MyLongTail software (now located at HitTail.com),
is also touting the merits of blogging and public relations to create
content that is effective in garnering natural search instead of over
paying for paid search.

The HitTail site has an 8 minute demo (sorry, 8 minutes is a LOOOONG TIME!). From viewing the demo, it looks like Google Analytics with a clear visualization of more than your top 25 inbound search words.

UPDATE: Please see the comments section on the latest from HitTail!

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AOL Netscape Culture Jamming by Alpha Geeks

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At my presentation today at PRSA OKC one of the questions was, and I am paraphrasing here, "why do I care what the geeks are doing?" The session was on blogs and PR. The three main points of my talk were:

  1. Humans in the machine.
  2. Join the Conversation
  3. Yes-AND

Humans in the machine – spoken by many speakers at ETECH over the last few years. This means that what is interesting is the humans. Not the computers. The computers are just aggregating content from the humans. And content doesn’t just mean something you wrote. Viewing something, voting for something is content when gathered together and acted upon. Think tagging. If you use the Internet you are adding content.

Join the conversation – if you don’t take a seat at the table, when you ARE interested in what they are saying you won’t have any credibility. Join the conversation now. It is fun. And then if you need to respond you have a voice. Lose the speaking points and point to people who are saying something you agree with. Point more. Link love is good.

YES-AND – use the rules of improv comedy. Don’t try to fight what people are saying. Yes-AND blah in your response. Be positive but do tell us what you are thinking. "Yes I realize you hated that post, and I can see your point. It was intended to …." and go from there. Yes AND – like improv comedy.

The screen shot at the top right illustrates my point. That is the new Netscape beta page. The geeks voted up two articles of the top three that are critical of AOL. That is influence and people talk about it. Join the conversation.

Michelle Smith and Taylor Cole at PRSA OKC

Prsaokcprday2006
Taylor Cole and Michelle Smith opened PR Day in OKC with "Strategic Media Messaging and Training for a Buzzed and Blogged Millennium." The session was very actionable including video interviews and feedback.

One interesting part of their presentation was on how to get quoted in the media (guessing MSM here). They observed that quotable quotes fall into three primary categories:

  1. Have an insight
  2. Reactions
  3. Opinion

Thanks again for the invitation Danielle!

Gunning Fog and Oklahoma Public Relations

Prsa_okc_prof_dev_committee_2006
Inspired by Media Orchard’s post on readability, I have been talking to numerous folks in PR about the Gunning Fog index. Using this tool to measure readability.

I really don’t specifically mean that exact test only. I am just asking what level of communication we should use when communicating. John Updike or Dr. Seuss.

As for me, according to Scott this blog is a 9.02 while Media Orchard is 7.70. His blog readability measurements are interesting. In this case a lower score is better so Scott wins. On the other hand he IS a freaking professional communicator so I should get some wiggle room, right?

On to constructive thoughts that relate. I am giving the keynote (yea, go me! ok, whatever Ed….) for PRSA OKC tomorrow. The picture above was a wonderful dinner which I greatly appreciated. Now, there I was with 7 PR professionals in leadership roles so OF COURSE I brought Gunning Fogg up.

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