I gave a talk in Austin on Thursday and as usual recommended books came up. The old fashioned kind. Paper. Ink. Things you can break the binding on just to tick off a librarian. The topic of my talk was on new technology on the Internet. I even used that word "trends" a few times. Is it "Web 2.0" or "The Live Web"?
Per a request I received, here are a few of the books I strongly recommend.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim and Renee Mauborgne
Publisher: Harvard Business School Press (February 3, 2005)
The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke, Rick Levine, Doc Searls, David Weinberger
Publisher: Perseus Books Group (January 2001)
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble, Shel Israel
Publisher: Wiley (January 2006)
The World Is Flat : A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux; Rev&Updtd edition (April 18, 2006)
The Wisdom of Crowds
Author: James Surowiecki