Recommended Reading List for Austin Talk on Thursday

I gave a talk in Austin on Thursday and as usual recommended books came up. The old fashioned kind. Paper. Ink. Things you can break the binding on just to tick off a librarian. The topic of my talk was on new technology on the Internet. I even used that word "trends" a few times. Is it "Web 2.0" or "The Live Web"?

Per a request I received, here are a few of the books I strongly recommend.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim and Renée Mauborgne
Publisher: Harvard Business School Press (February 3, 2005)
ISBN: 1591396190

The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke, Rick Levine, Doc Searls, David Weinberger
Publisher: Perseus Books Group (January 2001)
ISBN: 0738204315

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Author:  Robert Scoble, Shel Israel
Publisher: Wiley (January 2006)
ISBN: 047174719X

The World Is Flat : A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux; Rev&Updtd edition (April 18, 2006)
ISBN: 0374292795

The Wisdom of Crowds
Author: James Surowiecki
Publisher: Anchor
ISBN: 0385721706

I posted a full list of recommended reading on our corporate site back in 1999 and just added a new updated list of MORE recommended reading here. These are definitely filtered and selected lists.

Thanks again to Leilani from Citation Solutions for setting up the eStrategy Summit talk!