Kelsey Ruger on Personal Branding

At our little house on the prarie we focus a lot on human capital. Having depth in the organization is HUGE! Part of that depth means individuals must develop their own personal brand. Kelsey’s post on the subject of personal branding resonated with me. Some excerpts:

I have known a lot of
people during my lifetime, but how many of those people remember me?
That’s what’s important. You have to have a distinguishable brand so
that people can remember you

And he continues: 

A successful personal brand is authentic. Thus, you need to know to build a brand.

Worth the read for all authentic personal brands… and I see I am not the only one reading Kelsey.