Empowerment Versus Control, Empowerment is Connection Based

Joe Jaffe on empowerment

Community is the only real economy of scale in today’s brave new world. It is the next iteration of the legendary watercooler effect.

The promise of community is the empowerment that comes from being informed, connected, and unified. Empowerment is similar to – but not the same as – control. The most important difference is that control is exhibited individually, whereas empowerment is ignited or accelerated through the connection between like-minded thinkers.

Joe Jaffe, Life After the 30-Second Spot, pg 39

There was also recently an interesting interview of Jaffe on The Advertising Show (a client of ours).