Marketing Budget Survey versus Houston Advertising Agencies – 11% Worse Than Your Regular Brand

I did a post several months ago on a Marketing Budget Survey from 2004 that I used for a presentation with AMA in Dallas. The 2004 marketing budget graphic is below on the left.

The marketing graphic on the right is from *this week’s* Houston Business Journal showing percentages of revenue from Houston Advertising Agencies. We have a disconnect.  First the visuals.

Advertisingbudgetsvshoustonadagencyreven_1

I’d like to highlight this part:

Webadvertisingbudgetsvshoustonadagencyre

The big red arrow is my question. Why 6% versus 17%? Now the numbers from Houston:

 

 

   

   

   

   

   

   

   

   

 

 

   

   

   

   

   

   

   

   

 

TV
Radio
Print
Outdoor
Web
Direct
Other
Hou AdAgencies
24%
14%
33%
5%
6%
4%
14%

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