I wanted to get an offline PR opinion on Robert’s conversation on public relations and bloggers and authority here. At least a "non blogger" opinion in relation to my post on authoritative bloggers.
So I sent a quick email to Leonard Saffir, the author of Power Public Relations.
Q) Are bloggers an authoritative voice for the company?
Blogging is simply a new public relations tool and should be considered in the mix of getting a message out.
In some cases, a press release may be in order to respond. A company can also correct a blog without referring to it by posting a position paper on its Web site.
As I mentioned in my previous post I think the response from bloggers is more than enough for most situations. Particularly if the original article doesn’t pass the "plausible" test. Why fire up legal if the allegations are from a nut?
From the posts I think, I didn’t take a vote or anything, but I gather and am of the opinion that the majority of people in the blogosphere believe the current blogged response is enough. So we have concensus yet still have the echo-chamber danger. So it was nice to see Len’s response which appears to side with "enough of a response".
Len being the consumate PR man that he is sent this bio sentence mentioning his upcoming book which I am looking forward to.
Leonard Saffir is a former executive vice president of Porter Novelli. He is the author of Power Public Relations: How to Master the New PR. His 3rd book on public relations will be published later this year.
I gave a talk in Austin on Thursday and as usual recommended books came up. The old fashioned kind. Paper. Ink. Things you can break the binding on just to tick off a librarian. The topic of my talk was on new technology on the Internet. I even used that word "trends" a few times. Is it "Web 2.0" or "The Live Web"?
Per a request I received, here are a few of the books I strongly recommend.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim and Renee Mauborgne
Publisher: Harvard Business School Press (February 3, 2005)
The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke, Rick Levine, Doc Searls, David Weinberger
Publisher: Perseus Books Group (January 2001)
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble, Shel Israel
Publisher: Wiley (January 2006)
The World Is Flat : A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux; Rev&Updtd edition (April 18, 2006)
The Wisdom of Crowds
Author: James Surowiecki
I posted a full list of recommended reading on our corporate site back in 1999 and just added a new updated list of MORE recommended reading here. These are definitely filtered and selected lists.
Thanks again to Leilani from Citation Solutions for setting up the eStrategy Summit talk!
CNN: Central Park coyote dies during tagging.