Three Trends from Etech that Resonated – Attention, Microwork, Ethnography and Framing

From various speakers at eTech, these three trends stood out as I look back to the conference:

1) Attention ““ Intensity of attention matters. Duration. Indicators of attention like links.
2) Microwork ““ putting the human inside the machine or artificial artificial intelligence
3) Ethnography and the importance of tools to frame social structures