Three Trends from Etech that Resonated – Attention, Microwork, Ethnography and Framing

From various speakers at eTech, these three trends stood out as I look back to the conference:

1) Attention – Intensity of attention matters. Duration. Indicators of attention like links.
2) Microwork – putting the human inside the machine or artificial artificial intelligence
3) Ethnography and the importance of tools to frame social structures