Last night I recorded a show with Russ Capper on entrepreneurship for The BusinessMakers Radio Show. I do a lot of public speaking, but talks are specifically not about me. The audience doesn’t care about you typically. If you have a message that is of value they definitely DO care about the message which is where I focus my energy when speaking.
So I found this to be a difficult interview. Russ was specifically asking about the history of the company. Questions I just don’t get on a daily basis, but I can see the importance of learning from others on a show about business.
I did take the opportunity to repeat something I heard from Ken Jones a while back. The three keys to having a successful business are:
- Sell at a profit. You can’t sell at a loss and make it up on volume.
- Have a recurring revenue model. Any sale takes too much energy to make it up the margin without some recurring revenue.
- Love what you do.