Tara has guts. No question about that. There are some things you don’t say and the "C" word on social movements is right up there with the "N" word. I won’t question motives and I appreciate the honest dialog.
I also do not question the chart. The chart. Perception is reality. Note the location of Public Relations on the chart!
Public Relations is perceived to be not-personal. It is not one to one but one to many like a shotgun. Earned media is tough and you can reasonably argue that a strong MSM coverage of an event is indeed one to many. But does that make it not-personal? Isn’t the point of PR to personalize issues by having credible third party vehicles carry the message?
An a-list-blogger post is read far more than it is commented on so does that move pinko marketing to the generic/mass category?
In fact the first poster in comments questioned Tara’s placement of PR on the chart. So I am not alone. We need more accreditation. We need more PR credibility. We need fewer dead beat pitches in PR. Arrrrrrgh.