To prepare I have been asking folks "what do you want to see covered?" In a conversation with Danielle Ezell, APR of 20 Hats PR in OKC, she said it boiled down to two questions:
- What are they saying about a subject?
- How should we respond?
A bit more concise than my planned presentation. Yet a direct answer is possible.
- Use Technorati to search a subject. Example search for Radio Shack.:
another option is to set up google alerts for the same terms. Or do both.
- How to respond? Join in the conversation. Don’t talk down. Respect first and be genuine. Read naked convesations for a good introduction or go straight to cluetrain for the psychology.
There. Now I can skip my panel and keep drinking coffee. Or not.
update: added the photo. The PPT slides should be posted on prsadallas.org shortly.
update2: My PPT slides on New Tech and PR on our site as well.