Reading Scoble on bloglines. As a Microsoft employee he is at the office at 1:46 AM. He is not alone. The first post is followed up by another post including a photo link of a whole group of volunteers working on their own time. They believe in the product that much. That is formidable competition for anyone going up against live.com!
Wow, thatâ€™s fast. There are a few teams pulling an all-nighter
across the freeway from where Iâ€™m sitting right now (yeah, Iâ€™m still at
the office at 1:46 a.m.) working on pushing up new code to Live.com and
Richard MacManus already has a post about the changes.
That was the situation I was in yesterday and it’s why I am now at 4:30 a.m. getting around to posting.
Is that what it takes to succeed in the attention economy?