Google and Accoona for “Perception of Public Relations” – Accoona no match!

Googleacunaperceptionofpublicrelationsco_1
I received an email that made me curious about the difference between Accoona (which I had not
heard of) and Google (ya, someone told me about google once) on understanding the context of a search. From the Accoona site:

Accoona Artificial Intelligence is a Search Technology that understands
the meaning of search queries beyond the conventional method of
matching keywords.

and

Accoona’s Artificial Intelligence uses the meaning of words to get you better searches.

The email was from a PR agency so of course I searched on "perception of public relations" in both search engines.

Everyone loves an underdog, particularly an underdog victory. But alas, such is not the case with Accoona. Google pretty much trounced them in my very unscientific comparison. This is one search, one test, yada yada and I look forward to checking back with Accoona.

One thing Accoona can do immediately to improve results is kill all of the advertising at the top. Obviously the ad engine is not as advanced as the search engine part. As a user advertising at the top IS search results. Right hand ads are extra stuff to me. But note that even without the top 3 ad served results, google still produced more of what I was specifically looking for.

Perhaps pay some turkers to evaluate a larger quantity of results, hopefully in a double blind test? But I don’t think PR alone, perception or not, is going to raise Accoona above Google in my perception any time soon.