Via NYT, iTulip is back with prescient comments posted in poisonous style. From the home page.
Letting millions of homeowners buy real estate they can’t afford with mortgages they can never pay back is a surefire road to mass defaults that can cripple the banking system. When a little housing bubble declined in the early 1990s, the U.S. banking system seized up. That response to the downside of that minor real estate cycle was a Gran Mal seizure compared to the massive stoke that the banking system is likely to suffer on the back end of this wild real estate freak show.
Copy writers always amaze me. "Gran Mal seizure" in banking and a "real estate freak show" – you just can’t get better than that when trying to make a passionate point on the Federal Reserve!
But it is not all good. iTulip comes back to life with 1997 technology. Discussion boards? Three strikes rules? No meta moderation or trackbacks or just plain comments. It’s like iTulip doesn’t know blogs exist yet. Kind of odd actually. But great copy.
PR Tactics, the national magazine of PRSA, is running my article on Web 2.0 technologies and Public Relations in this month’s magazine. Excerpt:
The Web’s Next Generation: Web 2.0
In the 11 years since the introduction of the first Web browser, the Internet has been considered an interactive communications tool, but we’re just beginning to unlock the Web’s ability to help us truly interact. Instead, most organizations still use the Web primarily to disseminate information.
That’s about to change thanks to a movement called, “Web 2.0,“ a collection of emerging technologies that enable social networking by offering Web users the ability to add and edit Web content. It was initially referred to as “Consumer Generated Media,“ but the label proved to be too restrictive for the sea change that has been occurring.
As illustrated by the blogs, video blogs (vlogs), podcasts and wikis, Web 2.0 is essentially a platform for sharing information of all kinds. (more….)
(subscribe to PR Tactics for the all articles) (this specific Web 2.0 PR article text)