Global Teen Culture Trends – Wired, Worldview, Global, Branded

You can blame my high school calculus teacher for making me read MegaTrends.  Via Chief Marketer:

Abercrombie_lifestyle_marketingSix Seismic Shifts in Global Teen Culture
By Chip Walker

1) Being wired: from an elite to a mainstream phenomenon
2) Worldview: from optimism to a great uneasiness
3) Success: from entitlement to self-activism
4) The new vanguard of cool: from “USA teens” to “creatives”
5) Global brand leaders: from American brands to world brands
6) Brands: from brand status symbols to brand apathy

The image is of course from the great Abercrombie because we all want to be skinny half naked people.  Or something like that…

Also note that the Intelligence Group just released their latest Cassandra Report on youth trends.