Only in Houston, an initiative from the Houston Advertising Federation (both are Tendenci clients), got some great coverage in AdAge today. This effort is being driven by Lou Congelio of STANandLOU Advertising in Houston.
Houston: We Have A Problem
A creative exodus has walloped the city; now a local ad consortium says it has the solution
Houston is the fourth-largest city in the U.S., with the Census Bureau pegging its population at slightly over 2 million. But it’s the 18th largest ad market, much to the dismay of local marketing executives, who say companies looking for advertising and production support view Houston as little more than an afterthought – a quaint suburban hamlet in the shadow of creative metropolises like Miami or Portland, Ore.
Even though it headquarters more Fortune 500 companies than any city except New York, few of those tapped local agencies as their primary ad partner. That’s caused an exodus of agencies – and talent.
"We’ve taken a major hit," Lou Congelio…
Hopefully the article will be posted in full on the OiH or AdAge sites soon!