Web 2.0 cannot live up to its (enormous) potential to create value that’s
structurally disruptive until and unless technologists understand consumer
Web 2.0 can’t live up to its game-changing potential until and
unless the geeks step outside and think outside their own box of geekery.
and later in the post
…why are these issues so difficult for the geeks to grapple with?
answer: because for geeks, marketing, branding, advertising, etc are eeeeevil.
A long time ago I met with a VC on a different project and everything went great. Until the question of "how are you going to market the product" and my answer was (seriously) "I am going to hire a marketing manager." Straight faced. I said that. For the record – that is officially the WRONG ANSWER.
So ironically if you read the bubble generation post, it was a question by a VC that led me to focus on marketing first. To obsess on the client’s success. Using technology yes, but the tech serves the marketing and the sociology. And the truth is after a while programming isn’t so tough and humans remain interestingly complex creatures worthy of study. So it all works. Sort of.