Dr. Evil: "Austin… I am your father."
Dr Evil: No, I can’t back that up.
… from Austin Powers Trilogy
Which relates to a perfectly executed but factually incorrect advertising campaign by AT&T:
I’m not even going to START with my this gets my blood boiling…okay…maybe I’ll start.
#1 – I blogged about AT&T lame-o campaign a little while back
and one of their lackey advertising dorks left a nasty comment on my
blog. Something about how a Web 2.0 blogger shouldn’t be commenting on
his brilliant advertising campaign. Ha! First of all, if they knew
their asses from the blogosphere, they would know that my background is in advertising and marketing and that their campaign sux rss.
Working with numerous advertising agencies I can feel the agency pain. No doubt they (AT&7) sent the A-list to the creative kick-off. They, the ad agency, were assured that indeed AT&T had street cred with the bloggers.
Unfortunately AT&7 is a legacy monopoly with no clue how to treat a consumer (apparently at least – I no longer user their services!). Posting those billboards made me comment on them in Houston while driving. I didn’t post it, but many others did and unfortunately for AT&T one of them was Tara Rogue. Hee hee.
Assume every customer is king and your brand will have no problems. Bloggers are like the CIA – they are silent and will enforce what they believe in.