Presenting at American Creativity Association International Conference in March 2006

While preparing for an upcoming presentation in March at the American Creativity Association International Conference 2006 I was researching white papers on association and organization trends.  First some information on the speaking engagement for ACA – I am an attendee as well so I am really looking forward to the conference!

American Creativity Association International Conference 2006
Ed Schipul CEO
Schipul – The Web Marketing Company

Wed 22-Mar-06 8:00 AM to Sat 25-Mar-06 5:00 PM

Now for an interesting white paper from Mr. Barkan who I have not met nor read previously, but I found the following short very interesting from a visual communication perspective.  And of course it may be a bit “the sky is falling” but it IS true that many organizations experience a real performance gap as described below:

Strategic Review on Association Development: International Trends, Issues and Options
Mr. Terrance A. Barkan, AGS (Association Global Services) www.agshq.com

Association_rate_of_change_threat <snip pg.6>Associations with their consensus decision-making processes, tend to be following rather than leading organizations in the implementation of new business practices, programs and services.  In contrast, it is within associations that professional development issues, trends, standards and benchmarks are debated, forged and communicated.

When the rate of change of the external environment exceeds the ability of an association to anticipate or react to that change, a gap develops between what the environment demands and what the association can deliver.  It is this disconnect between the rate of change in the environment and the capacity rate of change of the association to adapt that poses a serious threat to the continued relevance of the organization.

Blatant plug disclaimer. It is the closing of this association performance gap that Tendenci represents.  Even if you don’t know what CMS, RSS or Podcasting are; you get them anyway.  That is the power of a cutting edge MMS application sold in the ASP sales model where everybody wins and your organization remains relevant.  The most important aspect is the enabling of distributed authoring for the association members.