Via Media Orchard Post on US Weekly Photos, via U. N. Spacey, we get some interesting celebrity
stalking consumer celebrity preference data that needed some charting. Here is the data:
The gender graph is also interesting to point out in light of the recent PEW Internet report indicating that women are the majority of Internet users. Either there is a difference in the sort of thing people search for (No WAY!) or perhaps women also buy based on female photos and lead stories. But if that were true then People and Vogue would mostly have women on the cover. A clear case of gender in advertising bias. Um….er…. So much for Marlon Brando. Zeitgeist backs this theory up as well in that while Internet searchers may be mostly female, but like women’s suffrage, there is no gender loyalty and everyone thinks for themselves regardless. (Although men apparently don’t search for men much despite the PEW report never mentioning sex in their report).
Now, if Media Orchard can define the publicists of ALL of the celebrities it would be interesting to see the same gender chart for the publicists. Or rather, the professional counsels on public relations for the entertainment industry.
And speaking of social software, a minor but relevant feedback loop that supports the photos in US Weekly is from this page on style: http://www.style.com/peopleparties/search/
style.com’s most-clicked celebrities
Beyonce Knowles >
ChloÃ« Sevigny >
Jennifer Lopez >
Paris Hilton >
Sarah Jessica Parker >
As is the case frequently with public relations, this post asks more questions than it answers. But at least we have some visual graphing to help our visual brains process the questions.
This started off as a public relations and advertising success story. It ends badly with the GoDaddy site not only using Pop-ups but spyware popups trying to infect the computers of every day users. They should take a clue from Sony on how intelligent it is for your business to go spreading viruses.
But first the good stuff assuming the PR and/or Ad Agency doesn’t know the full story (benefit of the doubt – doubtful, but here goes). First there is a famous quote that goes like this:
"In advertising, sex sells. But only if you’re selling sex." – Jef I. Richards. (link)
Then there is the Public Relations angle that they are probably the ONLY dot-com to get value out of their SuperBowl commercial because of the buzz it generated. For GoDaddy, it works. Via AdJab.
The good news is last year they were viewed on AdAge and other sites removing the opportunity to upsell or convert the buyers to being actual GoDaddy customers.
Then, after I viewed (ahem) several times I was greeted with the Pop-up at the top. So much for a positive brand impression. Apparently sex DOES sell public relations, and then greed reduces the value of the brand yet again. Go figure.
This post is *not* an opinion piece on politics. The world has plenty of those on current events.
Rather I wanted to highlight a social network diagram in the Houston Chronicle today attributed to Alberto Cuadra. The diagram (low res photo at left) diagrams "The Abramoff connection" and uses a combination of visual elements.
The full version of the Abramoff-Delay Social Network Diagram in PDF format is on the Chronicle Site.
For main characters like Mr. Abramoff he gets a large photo in the sun. Clearly the Jack Abramoff image is the dominant visual element. The next largest element up and to the right from Jack is Tom Delay. But definitely a smaller picture than Jack the center of the diagram.
All other players are separated by dotted lines and every element has a gear, like machinery, background on it. There is no attempt to indicate interaction with the gears, I guess just to indicate they are part of the political machinery.
Individuals where he did not have a photo, or chose not to use one perhaps to reduce their apparent significance are indicated by a standing robot-looking man. Interestingly, *groups* of individuals are also represented by this same graphic such as "other congress members". My interpretation of this is simply that their role as a group was on par with the role of that other individual as an individual.
The money, which is what they teach you to follow in most crime novels, is apparently mostly from Indian tribes running casinos. Those tribes, despite their dominant role, are indicated in the diagram by three buildings of varying sizes similar to a SIMS building icon. The same building icon, of the same size unlike the varying photo sizes, is used to reference other lobbying companies and the strategy group including public relations firms Grassroots Interactive and Capital Campaign Strategies.
The dotted lines connecting the elements are confusing, but that is a known challenge with social network diagrams and I think the author does a good job except for the flamboyant boat connection. I’ll chalk that last one up to social commentary. By the artist of course.
Alberto – all I have to say is "more cowbell". Job well done.