My 14 year old daughter and my wife recently returned from a trip to NYC complete with manicures. This led my oldest son, 12, to ask what a manicure was â€“ men are not born with this knowledge you see… I paused, and given you just donâ€™t get these opportunities very often; I replied â€œa manicure is when women go to get the buggers taken out from underneath their finger nails.â€
Jordanâ€™s response (my daughter) was fast and immediate. â€œEwwww! I use a tissue!â€
â€œSo you never pick your nose with your finger? Really?â€
OK, here is the point. Ease of use changes behavior. Again, let me emphasize that, ease of use changes behavior. And that matters for your public relations strategy formulation.