Good Call: Great use of PR Opportunity crossed with Advertising for Christmas

MillerchristmasWe have all received the link to the over-the-top-Christmas-sound-and-lights-display.  Some guy went nuts with his house, but the impressive part is the sound track.  He didn’t just build another airport on the cul-de-sac, but rather computerized the Christmas display and coordinated it with music.  That is the old news.

Miller made a deal with him apparently to film the house in a commercial.  This is smart.  It won’t make us associate Miller with Christmas (who can beat Budweiser’s traditional Clydesdales drawn carriage?) but perhaps Miller becomes the Tom Hanks of Christmas.

Via AdRants