Blogometer – Staying within the boundaries of a corporate message is pure non-sense

(regarding bloggers) "Staying within the boundaries of a corporate message is pure non-sense."

and

“If your employees are releasing confidential information, that’s not a blogging problem. It is a more general problem. It’s called incompetence.”

and perhaps the best reality sound bite (byte?) is:

"Kick off party won’t do. Bloggers increase costs, and increase risks. You need to have a real plan in place."

http://engrm.com/blogometer/2005/12/16/big-blogging/ (via Scoble)

Good social software should export and import on demand

A long time ago our company made a graph of how data should work in an ideal social software world.  Security was the most important of course.  Then lots of imports and exports at any time and on demand.  Yes this can be messy when you are talking about importing content in particular (people do NOT read instructions, but what is new there…)

This post by Scoble (below) emphasizes that what he wants is BOTH.  He wants the speed and stability of an Internet application but also the control of being able to export *his* data on demand.  You can’t blame him – I want the same thing.  I love bloglines, but I hate it when they have an outage.

Here is the scoble post:
http://scobleizer.wordpress.com/2005/12/22/salesforce-hits-problems/

Upcoming PRSA SWDC New Technologies Panel

More upcoming public speaking stuff on Public Relations and Technology.  I have been asked to join a panel with the PRSA Southwest District Conference Friday, March 3 from 9:00 am – 10:15 am.  The session I am on is:

“Trends in Public Relations Technology: Harnessing the Chaos to Encourage Collaboration and Engagement”

Scott Baradell
President, Idea Grove and his blog Media Orchard
Richardson, TX
"How to Integrate Blogs into Your Communications Program without Scaring the CEO"

Jennifer Peper
Vice President, Aristotle.net, Inc.
Little Rock, AR
"Effective Techniques for Maximizing Public Relations through the Web"

Ed Schipul
CEO, Schipul – The Web Marketing Company (me!) and this blog
Houston, TX
"Trends in Public Relations Technology: Harnessing the Chaos to Encourage Collaboration and Engagement"