GROK Newsletter on Conversion Rates – PR without Conversion

GroknewsletterFuture Now out of NYC, who I know through Bryan Eisenberg who is our client with The Web Analytics Association, has a great newsletter on conversion rates.  You can sign up on their site at http://www.grokdotcom.com/ and the latest conversion rate newsletter was just released.

You may also want to check out the Eisenberg’s book A Call to Action which is also about web marketing conversion rates.

My main point is that driving traffice to your site through PPC or regular search engine marketing doesn’t add a ton of value if you don’t CONVERT that traffic.  While at a high level the web marketing fundamentals article definitely stands, at an incremental improvement level you can’t beat the detailed analysis of a conversion rate specialist (or become one!).

Good Call: Great use of PR Opportunity crossed with Advertising for Christmas

MillerchristmasWe have all received the link to the over-the-top-Christmas-sound-and-lights-display.  Some guy went nuts with his house, but the impressive part is the sound track.  He didn’t just build another airport on the cul-de-sac, but rather computerized the Christmas display and coordinated it with music.  That is the old news.

Miller made a deal with him apparently to film the house in a commercial.  This is smart.  It won’t make us associate Miller with Christmas (who can beat Budweiser’s traditional Clydesdales drawn carriage?) but perhaps Miller becomes the Tom Hanks of Christmas.

Via AdRants