Tom Cruise comes to his senses partially

Cruisecrisiscommunication Erica Iacono PR Week USA Nov 11 2005 14:57

LOS ANGELES: Tom Cruise has relieved his sister, Lee Anne DeVette, of her publicist duties and hired Rogers & Cowan to represent him and his company, Cruise-Wagner Productions.

From a PR perspective clearly Tom had a problem with crisis communication, and perhaps more at the root cause was the complete failure at crisis avoidance.  He makes an easy target as a celebrity, all the more reason to hire on skill versus blood.

Now the question is if Bridegroom Productions will update Me-sci-ah on the next run?